THE SANDERSON HOTEL
A four week pop-up to promote the Purple Bar with a Smith & Sinclair store and cocktail experience. Our store offered our Alcoholic Cocktail Gummies, Chocolate Peppermills, and a 6-tube sherbet wall installation to allow guests to create their own Cocktail Dippers. The partnership with The Sanderson Hotel allowed us to deliver a premium cocktail experience including a colour-changing cocktail and an ever-changing 'Thyme for Whisky' along with an inhalable and deconstructed cocktail. The Flavour Room obtained over 61 pieces of press including Timeout, Metro, Stylist, BuzzFeed, Evening Standard and SBTV and had a total reach of 350 million people globally.