The Drinking Revolution

Drinking culture is changing fast. We’re moving on from the traditional glass-in-hand experience and embracing more playful, convenient ways to enjoy our favourite booze. Imagine enjoying these delightful treats during the golden hour, enhancing your social gatherings with a touch of sophistication. 

Enter alcohol gummies - a fun, sophisticated twist on cocktails that’s got modern consumers hooked. These bite-sized treats offer the perfect balance of indulgence and convenience, drinking is more fun, portable and shareable.

Leading the charge is Smith & Sinclair, a brand that turns high quality ingredients into alcoholic beverages. By transforming classic flavour profiles into chewy delights, they’re setting the standard for edible cocktails. 

Whether you’re enjoying the bright, fruity punch of peach mango, the zesty tang of blackberry lemon or the rich citrus kick of blood orange, each gummy is a flavour upgrade to drinking.

The Shift in Alcoholic Beverages Habits

People’s attitudes towards alcohol consumption are changing. Millennials and Gen Z aren’t drinking like their parents did. Instead of regular drinking, they’re opting for experience driven, mindful drinking. This is where alcohol gummies come in, an alternative that’s both exciting and controlled.

The demand for portion-controlled, sugar-free and lower-calorie options is growing. 67% of consumers aged 21-38 are curious about alcohol free or non-alcoholic drinks, like Curious Elixirs. For those cutting back but still want a premium drinking experience, brands like De Soi and Très Rosé deliver herbal notes and layered flavour profiles like a classic cocktail, without the booze.

The Rise of Non-Alcoholic Beverages

The rise of non-alcoholic beverages has been nothing short of a revolution in recent years. As more people become health-conscious, the demand for low- or no-alcohol drinks has skyrocketed. This shift is driven by a growing awareness of the importance of health and wellness, as well as a desire for more flavorful and sophisticated drink options. 

Non-alcoholic beverages offer a range of benefits, from reduced calorie intake to increased hydration, making them an attractive choice for those looking to make healthier lifestyle choices. Whether it’s a refreshing sparkling water served chilled or a complex herbal concoction, these drinks are redefining what it means to enjoy a beverage. And let’s not forget, they still offer the social experience we crave, minus the alcohol.

The Science of Alcohol Gummies

What makes alcohol gummies special? They’re not just fun, they’re the result of serious innovation. Unlike traditional drinks, these gummies require precision to retain the alcohol content while keeping the perfect texture and taste. Their infusion process locks in the essence of premium spirits, so the flavour unfolds as you chew.

Beyond the science, there’s artistry in the flavour mix. These gummies capture the depth of your favourite cocktails, from the spicy warmth of ginger beer and honey in a classic Negroni to the bright, bittersweet charm of a Spritz Italiano. Some even contain wellness-boosting ingredients like l-theanine, lion’s mane and schisandra berry, a bridge between indulgence and functionality.

The Benefits of High-Quality Ingredients

When it comes to creating delicious and satisfying non-alcoholic beverages, high-quality ingredients are non-negotiable. Using fresh, natural ingredients such as fruits, herbs, and spices can elevate the flavor and aroma of a drink, making it more enjoyable to consume. Imagine the burst of flavor from a well-crafted pineapple juice or the zesty kick of lemon juice. 

Additionally, high-quality ingredients can provide a range of health benefits, from antioxidant-rich fruits to anti-inflammatory herbs. By choosing high-quality ingredients, consumers can enjoy a more satisfying and healthy drinking experience. Whether it’s the herbal notes of lemon balm or the refreshing taste of ginger beer, the quality of ingredients makes all the difference.

Convenience Meets Luxury: The Groove of Edible Cocktails

The demand for on-the-go drinks is bigger than ever, and alcohol gummies fit right in. Traditional cocktails can be messy—broken bottles, sticky hands and cumbersome prep. Alcohol gummies cut out the hassle, a spill-proof, pre-portioned way to drink anywhere.

Why people love alcohol gummies:

• Portable: No need for a glass, ice or syrup—just grab and go.

• Exactly measured: At 5% ABV per piece, you can control your intake with ease.

• Mess-free & waste-free: They reduce packaging waste by 62%, a more sustainable option.

• Versatile: Can be paired with soda water to create refreshing and unique drink combinations.

72% of alcohol gummy fans say convenience is the top reason they buy them, so they’re becoming a must-have for social drinking, whether it’s at a festival, outdoor movie night or a cozy get-together.

The Variety Pack: A Game-Changer

Enter the variety pack—a true game-changer in the world of non-alcoholic beverages. Offering a range of flavors and options, variety packs allow consumers to try new and exciting drinks without committing to a single flavor. 

This format is perfect for those who like to mix things up and try new flavors, as well as for those who are looking for a convenient and easy way to enjoy a range of drinks. Imagine having a selection of orange juice, peach mango, and blackberry lemon at your fingertips. 

With a variety pack, consumers can enjoy a different drink every day, keeping their taste buds engaged and excited. It’s the perfect way to explore new flavors and find your next favorite drink, all while enjoying the convenience of a pre-packaged selection.

Social Media and the Shareable Experience

In today’s world, a drink isn’t just about taste—it’s about the experience. And alcohol gummies are killing it on social media. 

Over the past two years mentions of alcohol gummies on Instagram, TikTok and Pinterest have grown by 220%. Beyond their colourful packaging and delicious flavours, they’ve also carved out a niche in gift-giving and premium events. 

Imagine turning up at happy hour with a variety pack of pineapple juice, orange juice and lemon balm gummies—a crowd pleaser. And for those looking for a nonalcoholic option, the market is filling up with hemp extract and alcohol-free alternatives that offer a similar palate experience without the booze.

Market Research: Trend Analysis and Forecasts

This isn’t a trend—it’s a full-on market shift. The global alcohol-infused confectionery industry is projected to hit $1.8 billion by 2027.

Who’s driving this growth?

• Millennials and Gen Z, who want unique, experiential drinking alternatives.

• Busy professionals who want premium drinks without the effort.

• Health-conscious consumers, who prefer sugar-free and alcohol-free options with other flavors, like schisandra berry and hemp extract.

And with 84% of first-time buyers saying they’d repurchase, it’s clear alcohol gummies aren’t just a novelty—they’re here to stay.

Beyond Novelty: Real World Use Cases

What’s the real impact of alcohol gummies? They’re making drinking more practical, fun and versatile.

• Events & Celebrations: With 78% of event planners incorporating edible cocktails, alcohol gummies are an event essential.

• Travel & Outdoor Fun: They’re TSA-friendly and spill-proof so perfect for festivals, picnics and vacations.

• Hotels & Hospitality: Many luxury resorts are adding alcohol gummies to mini-bars, giving guests a new way to unwind.

The Future of Nonalcoholic Beverage Drinking is Now

It’s clear: the way we drink is changing. We want flavour, experience and convenience and to make more sustainable choices. Alcohol gummies tick every box, blending innovation, fun and luxury into one bite-sized package. 

Smith & Sinclair and more are making it happen, and new cocktail alternatives are popping up daily. The future of drinking is not what’s in your glass—it’s how, where and why we drink.

Alcohol gummies are here.