DISCOVER NEW PRODUCT DEVELOPMENT
End to end product innovation - give us a brief, we'll make it happen.
Using our knowledge, we create something incredible for you.
On or off trade products, added value packs, sampling tools & signature gifting.
As a brand that researches, creates, develops, manufactures, brands and produces our own F&B innovative products we have a unique offering that we are able to share with you.
All products developed aim to embrace the brand, end user & the overall campaign to ensure anything & everything created is produced to achieve all objectives.
Smith & Sinclair products are also available to be white labelled for brands. Previous new product development projects:
• Edible Paint
• Alcoholic Cocktail Gummies
• Garnish Fragrances
• Edible Candles
• Glitter Cocktail Rims
• Flavour & Colour Stirrers
EDIBLE PAINTS FOR BOMBAY SAPPHIRE
Brief: With the launch of Stir Creativity, create & produce a garnish which will inspire bartenders creativity & impress consumers.
What Was Created: A flavoured and matched Bombay Sapphire blue coloured Edible Paint. We also created a 2nd premium option of paint for professional bartenders to allow them to create their own paint with 3 elements; base paint, colours & flavours.
Our Involvement: Ideation, prototyping, testing, sourcing packaging, label translations, technical / legal support, production and delivery into markets.
OUR VERY OWN EDIBLE CANDLES
Brief: Produce a limited edition innovative Christmas gift to wow consumers & push the boundaries of F&B garnishing.
What Was Created: A hot chocolate or coffee garnish in the form of an edible candle available in 2 flavours. The candle is to be burnt as per a normal candle, when the wax becomes ‘wet’ this is then poured into the drink & stirred to impart a flavour into the drink.
Our Involvement: Ideation, prototyping, testing, sourcing packaging, design, technical / legal, production and delivery into markets.
TANQUERAY ALCOHOLIC COCKTAIL GUMMIES
Brief: To create a custom alcoholic cocktail gummy for Tanqueray Gin handouts as a unique global travel sampling tool for shoppers in the duty free shopping area. Tanqueray wanted to created both a story-telling experience along with an interesting way to educate consumers on the range of Tanqueray products.
What Was Created: A custom alcoholic cocktail gummy for each brand using both flavour & colour to guide consumers through the different flavour profiles. Each gummy was a G&T flavour.
Our Involvement: Ideation, prototyping, testing, sourcing packaging, label design, technical / legal support, production and delivery into markets.
WANT TO CHAT ALL THINGS NPD?
We're always happy to discuss how we can bring your brand to life, or work on the next big thing for you. Want to discuss in further detail? Click here to get in touch, we'll aim to get back to you within 24 hours.