Our Rebrand Story: Where are we now?

Well, the secret is out.

We’ve had a small (big) make-over, S&S are all grown up.

What a year we have had. From moving to our shiny new offices in South Bermondsey, to growing our team of 3 to a united family of 11, we’ve been through a lot since we started as a market stall duo.

The extensive up scaling of Smith & Sinclair has brought us so many amazing opportunities this year, with the launch of our Edible Cocktails into the likes of John Lewis, to hosting a sellout pop up on Carnaby Street we know the only way is up.

Coming this September, we will officially be stocked in 19 John Lewis Stores across the UK, as well as being stocked on the website and having our own multi-sensory concession space and Bar within the Oxford Street John Lewis flagship store, which will allow shoppers to engage in a buying experience beyond anything they’ve done before.

John Lewis approached us after they visited our first major pop-up store along Carnaby Street called the Flavour Rooms. The Flavour Rooms were created for Tanquery Gin and successfully took the consumer through a journey of consumption, adding excitement and intrigue that lead directly to a purchase. The fifth edition of our own brand Flavour Rooms concept; ‘The Flavour Rooms Gallery’ will also launch later in the year, focusing on the way we consume art.

With all of these new and exciting opportunities, it was only fitting to change our packaging along with the rebrand, to truly express the premium feel of our brand and product.

The new packaging has a sleeker look, designed to be packaging you want to keep instead of throwing away after you open it. The pastilles are now individually wrapped, and there are 8 in each Selection- unless you’re opting for a box of 16, perfect for sharing or self indulgence (we salute you).

Our Pastilles have always been popular with gifting, and with the new packaging now more than ever they are perfect for any occasion, whether it be wedding favours, treats for parties, events, dinner occasions or even an indulgent treat for yourself.

If you have used our Edible Cocktails for any of these occasions, or have any new ideas of how to share your Smith & Sinclair, be sure to share your experience on Instagram by tagging us @smithandsinclair.